6 Proven Tactics to Get Results From Your Business’s Text Message Campaign

 When it comes to connecting with customers, text messaging is one of the most powerful tools at your disposal. Think about it—when was the last time you didn’t read a text message that came through? Nowadays, people almost always read and respond to texts in record time.

So why not use this powerful medium to grow your business? The truth is that there are many different strategies you can use to get results from your text message marketing campaigns. From segmentation and personalization to timing and automation, there’s a lot you can do to ensure success.

In this article, we’ll share 6 proven tactics that will help you get the most out of your business’s text messaging strategy. With these strategies—backed by data and expertise—you can expect great things for your business!

Leverage Tailored Messages

When it comes to text message marketing, tailoring your message to the specific person you’re sending it to is key. This means targeting the right customers with the right offers, at the right time. Doing this requires careful consideration of who your customer base is and what they’re looking for.

Fortunately, there are several ways to tailor messages for maximum impact:

• Segment your customer base and create targeted messages for each segment

• Use dynamic variables in your messages to personalize them (for example, inserting a customer’s name into a message)

• Make sure that any offers or promotions you include in your messages are relevant to each individual customer

• Utilize location-based targeting if appropriate—customers may be more likely to respond positively if they feel like your business is taking their location into account

By using tailored messages that are made specifically with each customer in mind, you can increase engagement rates and ultimately get better results from your text message campaigns.

Embed Links in Texts

If you're used to engaging with customers via email, then you understand the power of including links in those messages. You can achieve the same effect with text messaging as well. By including a link in your text message that takes recipients directly to your website, product page, or even a customized landing page or microsite that includes exclusive content or offers, you can boost your overall message ROI significantly.

There are a few important things to keep in mind when embedding links within your texts. First, make sure the link is short enough to fit comfortably within the limited space of a text message. Second, make sure it's catchy and inviting—you have limited space to grab attention, so make sure the link does its job! And third, ensure it's secure and follows all privacy regulations of your target market. Complying with all laws will help keep both you and your customers safe from potential cyber threats.

With these tips in mind, there's no reason why you can't get great results from including links in your text messages—just make sure it's done right!

Collect Valuable Information in Your Messages

Did you know you can use text messages to collect valuable information from your customers? That's right—you can collect data like customer preferences or interests to provide better services or products.

And here's how:

Ask Questions

You can use text messages to ask questions like “What do you think about our latest product?”, “We’re launching a new promotion, does it sound appealing to you?” or “What do you like most about our services?”. This helps you get an inside look at what your customers think and feel about your brand.

Use Surveys and Polls

Using surveys and polls is another great way to gather customer opinions. You can ask simple questions that help you understand what consumers want from your business, what their purchasing habits are, and more.

Offer Freebies/Coupons

Providing freebies and coupons through text message campaigns is an effective way to increase engagement with your customers while also collecting valuable information. You can ask them for their email address or other contact info in exchange for a discount or freebie—this provides additional insight into who they are, which is invaluable for tailoring future offers and campaigns.

Use Timing for Maximum Impact

Do you know when to send your text messages? Timing is key to getting maximum engagement, and here's the four-minute rule.

Always aim to send your texts before four minutes, and after that sweet spot, engagement starts to drop off. Don't underestimate the power of timing! Otherwise, you can get lost in the black hole of endless message threads.

Make it Unique

Text messages should be unique and tailored for each person. A one-size-fits-all approach isn't as effective as tailoring content for each individual or segment of customers. Sending messages with their name, or that mention topics they might be interested in helps build trust and loyalty with customers. Plus, it shows that your business takes their preferences seriously—that kind of attention goes a long way!

Make it Personal

Another factor in successful text messaging campaigns is making them personal. This could mean anything from sending a personalized thank you message to someone who has made a purchase to sending out updates on upcoming deals exclusively tailored for them. Customers pick up when they are being talked to directly as an individual rather than as part of a larger group. It only takes a few sentences to make messages personalized and impactful!

Personalize Your Messages

Personalizing your text messages is a great way to engage with people and get results. When you personalize your messages, you show the recipient that you’re interested in them and that their needs are important to you. Doing this takes a bit of effort and thought but it can really pay off in the long run.

For example, if you have a customer’s name on file, addressing them by name can be a great way to start off your message. You can also add something personal such as their city or something unique about them that you know from having interacted before.

A recent study found that personalized text messages were opened 20% more than those without personalization. Additionally, those same personalized texts had a 14% higher click-through rate and an 11% higher response rate compared to non-personalized messages.

Addressing customers by name or adding in other personal relevant information will make all the difference in engaging customers and getting the results you’re looking for from your text message campaigns. Make sure to take the time to make all your messages as personalized as possible and it should pay dividends down the line!

Measure Campaign Performance and Optimize

The final tip you need to know when it comes to running successful text message campaigns is that you need to measure how they are performing and make the necessary changes to optimize your campaigns. Once you have set up and launched your campaign, you should check in regularly to measure its performance, as this will help you make any necessary adjustments or even start a whole new strategy.

Without tracking the performance of your campaigns, you won’t know if they are succeeding or not. Here are a few metrics you should be keeping an eye on:

• Delivery Rate: This is the percentage of messages sent that were delivered successfully. Your delivery rate will be affected by factors such as network availability, message length, and phone number validation errors.

• Open Rate: This is the level of individuals who opened your message. Open rate is an important metric because it gives a good indication of engagement levels with your content and allows for further segmentation for different types of messages.

• Click Through Rate: This is the percentage of people who clicked on a link within your text message. Knowing how many people click on a link can give insight into what kind of offers are resonating most with your audience so that you can design more effective campaigns in the future.

By measuring these metrics and making any necessary tweaks, you can ensure that your text message campaigns have maximum impact and get the results businesses to need.

Conclusion

The key takeaway from all this is that text messaging for businesses can be an invaluable tool for reaching customers if employed correctly. While the 6 strategies discussed in this article are proven to produce results, you should look at them as starting points. Experiment, track, and adjust to maximize the impact of your business’s text messaging campaigns.

If done right, text messages can build relationships with customers, get them excited to interact with your business, and provide an easy way to increase engagement and sales. There’s no better time than now to get started.